(Reuters) - The Oakland Raiders introduced head coach Dennis Allen on Monday as they attempt to launch a new era of success for the once feared franchise that has recently fallen on hard times.

The 39-year-old Allen served as the defensive coordinator for the Denver Broncos last season and represents the first man to be hired by new Oakland general manager Reggie McKenzie.

"Our number one priority with the 2012 Raiders is we're here to win a championship," Allen told a news conference. "I can't speak for what happened in the past. This is a new Oakland Raiders."

Oakland fired coach Hue Jackson earlier this month following a late season collapse that saw the Raiders (8-8) miss the playoffs in his only season at the helm.

Jackson was hired by legendary owner Al Davis, who died in October, ending a period of almost 40 years under his supervision.

The Raiders will now look to end a drought that has seen the team miss the playoffs for nine straight seasons.